UBISOFT
UBISOFT
Led Ubisoft launch campaigns for Far Cry 6 and Just Dance, defining creative direction and key messaging and overseeing end-to-end execution to ensure consistency, quality, and on-time delivery across stakeholders.
Agency: Hello,
FAR CRY 6 - MATARENA
After Far Cry 6 gameplay leaked on TikTok, the community fell in love with the “Macarena gun.” We turned the iconic dance into a TikTok choreography inspired by eight lethal Far Cry 6 moves, partnering with eight Italian creators to launch tutorials, duets, and trios teaching fans to move like true guerilleros.
JUST DANCE 2021 - NONNA
An original song and fun video celebrating joy, family dancing, and staying close to grandparents during distancing—plus a TikTok official choreography and a YouTube music video on Ubisoft Italia’s channels.