AMAZON MUSIC
AMAZON MUSIC
I led Amazon Music Italy’s creative team, for PR campaigns, artist launches, reactive moments, and original formats—including two Sanremo editions—from concept to rollout.
Agency: Hello,
GET READY WITH PEPPE
An intimate pre-Sanremo interview format hosted by the Maestro Peppe Vessicchio, capturing each competing artist’s thoughts, anxieties, and backstage rituals as they prepare to perform—powered by Vessicchio’s experience, anecdotes, and deep knowledge of Sanremo.
VESSICCHINO D’ORO
A PR reactive Sanremo moment built around a real-time storyline: after telling Maestro Beppe Vessicchio he’d tattoo his face if the festival went well, Alfa hit a surprise Top 5—turning the promise into an instant “unofficial trophy” narrative fans could follow and share.
ANNALISA ILLUMINA SAVONA
A hyper-local, highly shareable Amazon Music activation that turns Annalisa’s hometown into a live media channel.