Supervised FILA’s 50th anniversary manifesto film and social campaign, launching “Numbers are just numbers without love” with top athletes—reaching 50M+ people, driving +177% follower growth, and generating 75K+ interactions.

Agency: Hello,
Film director: danX zen
DOP: Arturo Brunetti
Editing & post-production: Don’t Movie
Musica: Massimo Sciannamea