DLN
Creative Director, Writer, N°3-ish
Thinking further.
Since 1987
In 2010 I was only an intern and during a portfolio night in A'dam the ECD Eric Quennoy told me: “Cool project but ZERO interactive campaigns….what a pity!” before I accidentally spill some Heineken (proud sponsor of the event) on his trousers.
Thanks to this incident I started focusing on ideas able to let people interact with brands.
I came up with new digital training service for Gatorade, hacking of the daylight saving time for Samsung, neuroscience experiment to measure the pleasure of driving for BMW and a capsule collection during the fashion week in Milan to launch Narcos Mexico on Netflix.
Connecting people to brands for international networks such as BBDO and We Are Social I’ve obtained several awards including Cannes Lions, ADCI awards, Epica and Eurobest.
During the lockdown I founded a creative engineering think tank with the purpose of developing ideas with high innovative and environmental impact. The first pilot project has already get the first funds and ranked 2nd in an innovative start-up competition.
Today I’m the Supervisor of the creative department of Hello, in my spare time i listens to Fela Kuti, Bob Marley and Geppo Il Folle from Celentano thinking further.